As per some study due to the decision to make the digitization permanent which help the DTH players to expand their subscriber base & by 2020 Indian DTH market will watch the revenue grow of 3 times to more than 5 billion USD.

In 2012 the Indian DTH market may have a clocked revenue of 1.5 billion USD.

Media Partners Asia a Hong-Kong based Research firm commented that”DTH industry revenues will reach USD 3.9 billion by 2017 and USD 5.3 billion by 2020. Revenue growth will be largely driven by increasing subscriber volumes.”

 32.4 million in 2012 to 63.8 million by 2017 and 76.6 million by 2020 is the estimated growth of the active subscriber base for Indian DTH Industry & all these analysis has been done by Information service provider company named as Media Partners Asia (MPA) which deals with media, communications and entertainment industries.

Most of the contents renewal from now on will be cost per subscribers as per the weather forecasts between content aggregators and DTH operators.

3.7 million is the active subscriber base added in 2012 & also has raised a gap between gross and active subscriber bases.

MPA commented “As of end-2012, the cumulative DTH active subscriber base stood at 32.4 million subscribers versus 28.7 million subscribers in 2011.”

Again in Indian DTH market, Dish TV holds 27 market share in terms of gross subscriber additions, while Videocon d2h also following the same.

Tata Sky & Airtel possess 19 percent and 18 percent market share, overall including this 4 players total 88 percent contribution.

Social media i.e. in other popular term known as TV has spread like a disease in a worldwide market which suddenly has put a certain mass-effect phenomenon as per Ericsson 2012 Consumer Lab Report.

Of which sixty-two percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year. By gender, 66 percent of women engage in this behavior, compared to 58 percent of men. Twenty-five percent of consumers use social media to discuss what they are watching while they are watching it.

Niklas Rönnblom, Ericsson Consumer Lab Senior Advisor, says: “Mobile devices are an important part of the TV experience, as 67 percent of consumers use Smartphone’s, tablets, or laptops for TV and video viewing. Watching TV on the move is growing in popularity, and 50 percent of the time spent watching TV and video on the Smartphone, is done outside the home, where mobile broadband connections are facilitating the increase.”

The research further suggests that although viewing behaviors and demands are changing, only 7 percent of consumers say they will reduce their TV subscriptions in the future. In fact, instead of looking to cut costs, consumers are willing to pay more for an enhanced viewing experience: 41 percent of consumers say they are willing to pay for TV and video content in HD.

Singapore Exhibition Services, organiser of BroadcastAsia and CommunicAsia, the most established infocomm technology (ICT) and digital multimedia technology event of its kind in Asia, gave a special preview on 10 May – 2012 at a press conference.

India’s growing Broadcast Industry

The Indian television and broadcasting industry has witnessed an immense growth over the last two decades, with an average annual growth rate of double percentage digits. According to a Ernst & Young report, the Indian media and entertainment industry registered revenues of US$16.3 billion in 2010 and is expected to be in excess of US$25 billion in the next four years. The country has more than 600 television channels, 100 million pay-television households, 70,000 newspapers and produces more than 1,000 films annually.

India has always been an important market for the broadcasting players, as it is the world’s third largest TV market with almost 138 million TV households, next only to China and USA. Cable and Satellite penetration has reached close to 80 per cent. New technologies like High Definition (HD),STBs (Set Top Boxes) with inbuilt recorders and delivery platforms like mobiles are rapidly evolving, creating further opportunities for innovation and growth.

BroadcastAsia presents an ideal sharing platform for the Indian Broadcast Industry

BroadcastAsia2012 will welcome new Indian exhibitors like Broadcast Automation Systems and Dejerolive, and returning exhibitors like Canara Lighting & Sconce, EsselShyam Communication Limited, Monarch Innovative Technologies, Rudraksha Technology, WASP3D and more.

Mr. Calvin Koh, Senior Project Manager for BroadcastAsia comments, “India today is a power to reckon with in the global economy, holding tremendous growth and future opportunities in the broadcast technology sector. The Indian audiences today are ready to explore newer frontiers. Through BroadcastAsia, the Indian broadcast industry will get the opportunity to showcase their latest technologies and also get access to the ideal platform for networking, interaction and business procurement of the highest international quality.”

Also in attendance at the press conference was Mr Ryo Makino from Sony India Pt Ltd and Mr Sanjeeb Mekap from SRSG Broadcast, who gave a preview of what their respective companies will be showcasing at BroadcastAsia2012.

“As an engine of growth in the region and its broadcast industry at a point of rapid migration towards HD and digitalisation, India is a key market for Sony. Many of our customers from India visit us at BroadcastAsia as it offers a great opportunity to be among the first in Asia to experience Sony’s latest technologies. We are excited to showcase what we have to offer this year from HD cameras, large sensor camcorders and affordable live production to digital-based technologies for workflow transformation and not to mention our groundbreaking series of OLED monitors,” said Ryo Makino, Senior Manager of Content Creation Solutions, Professional Solutions Division, Sony India Pt. Ltd.

“This is the second time SRSG is exhibiting at BroadcastAsia. It gives our company the opportunity to meet customers from all around the Asia. According to the wider span of our business perspective BroadcastAsia is the ideal event to exhibit at annually. This year we expect very good result from our participation at the show.” said Mr Sanjeeb Mekap, Director of SRSG Broadcast.

OTT technology in the spotlight at BroadcastAsia2012 

Asia’s leading film and TV industry event, BroadcastAsia will showcase a global array of the latest technologies, applications, equipment and solutions in Film, Audio and TV with a spotlight on Multi Streaming Technologies, Playout Services, Pro-Audio Technology, Over The Top (OTT) Technology, Cloud Broadcasting and Digital Radio.

As cloud-based technologies and services are increasingly being adopted to deploy the appropriate hardware and software solutions, broadcasters are being pushed to support ever-increasing distribution platforms. Multi-screen connectivity will become the norm, with new portable devices enabling flexible personalisation of multimedia content.

Presented at a new feature area on Level 4, this segment is a must-see for industry professionals, with OTT delivery promulgate in the coming years.  This debut segment will also provide insights into the future of broadcast and media delivery.  Through advanced multi-screen technology and multi-package, live-media delivery solution on display by exhibitors, visitors will learn how technology providers are preparing both broadcasters and media producers to deliver content to a new generation of consumers.  Exhibitors to look out for in the new feature area include Axon, EVS, Force Innovation, Movideo, XorMedia and more.

Other technologies presented on the show floor include video content delivery network (video CDN), solutions for Digital Radio, DVB-T2, File-based and Digital Media Asset Management and more.  Visitors should not miss the Cinematography and Film and Production Zone, which is 14 per cent bigger this year, with new exhibitors and exciting product highlights.

Companies who will be part of the limelight at BroadcastAsia2012 include ATG, Blackmagic, Evertz, Envivio, Fortis, Grass Valley, Harmonic, Harris, Miranda, Nevio, Plisch, Quantel, SalzbrennerStagetec, Sennheiser, Snell, Tektronix and Thomson Video Networks to name a few. Visitors can also look forward to nine international group pavilions on the show floors.

Insightful conferences alongside BroadcastAsia2012

Backed by an international panel of speakers and industry veterans, the BroadcastAsia2012 International Conference and Creative Content Production Conferences return this year with a behind-the-scenes look at the latest technologies and techniques currently deployed. With the growing momentum behind Smart TVs, Cloud Broadcasting, Multi-screen platform and OTT delivery and the challenges of managing an effective PayTV model as well as digital asset management, the BroadcastAsia2012 International Conference will offer more sessions to address the latest needs and technologies in the broadcasting industry.

In its third successful edition, the Creative Content Production Conference will comprise a mix of topical issues, case studies and hands-on sessions to address the evolving challenges faced by production professionals from new media and visual effects, to editing and IP rights.

Preview technological breakthroughs from new and returning exhibitors at CommunicAsia2012

CommunicAsia2012 will feature breakthrough developments in NextGen Networks, Broadband and satellite technology, and offer a sneak peek into the latest mobile apps and solutions. Key returning exhibitors will include 3M, ADTRAN, Asiasat, Comba Telecom, CommScope, Conax, Eltek Power, FiberHome, GlobeCast, Huawei, Inmarsat, Intelsat, Irdeto, National Instruments, Netop Technology, Prysmian, Rosenberger, SES, Tektronix, Tata Communications, ThinkCube, and ZTE.

CommunicAsia2012 to date has recorded over 200 first time exhibitors, including AMOS-Spacecom, Anritsu, Calix Networks, CE+T Power, Dowslake Microsystems, Kavveri Telecom, KIT Digital, Mentum, NovelSat, SLA Mobile, Smaato, Softlayer Technologies, SPB TV, Vidiator, and Yokogawa Engineering Asia.More than 20 international group pavilions will be presentat the show, and three Techzones, focusing on ‘Fibre’ for NextGen Services, Cloud Services and Security, M2M – will feature cutting-edge products, technologies and a strong satellite cluster.

EnterpriseIT, held in conjunction with CommunicAsia, is the most influential and comprehensive event which addresses the entire ICT ecosystems.  The show occupies about 40 per cent of the entire exhibition and will showcase exhibitors comprising international software and IT systems providers, and companies offering enterprise solutions, ranging from cloud computing, data centre services, security, video conferencing, M2M, software to mobility solutions. Debut exhibitors include AIMS, Aver Information Inc, Christie, CMC Telecommunication Services, FaceMe, IDLink Systems, LogMeIn, MobiWeb, NTT Singapore, O’Connor’s, Puffersoft Labs, SoftLayer, T.C.C. Technology, Ufida, Winmate Communication and Xyxon.

Summit complements CommunicAsia2012 with contemporary tracks

CommunicAsia2012 Summit will offer distinctly titled forums and workshops that address the most compelling issues and challenges for the ICT industry with the spotlight on mobile-driven trends. Extended sessions dedicated to mobile-focused topics encompassing m-Commerce, Mobile VAS, and Mobile Security issues will be added to the conference, alongside the latest tracks on Mobile Payments, Mobile Health, Customer Experience Management (CEM), and OTT Business Models. Companies speaking at the Summit will include Amazon Web Services, Google, Pacnet, RIM, Tata Communications, Telstra, VMware, Vodafone and many others.

Following the success of last year’s event, which attracted a total of over 53,000 professional attendees from more than 100 countries, attendees to this year’s shows can look forward to a myriad of new technologies, products and solutions from 2,000 companies.Being the region’s largest international  digital multimedia technology and ICT showcase, the shows continue to be the industries’ event of choice for product launches, expertise sharing and networking. BroadcastAsia2012 will be held from 19 to 22 June 2012 at Suntec Singapore, CommunicAsia2012 and EnterpriseIT2012 at the Marina Bay Sands.